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UPDATES
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Good morning execs,
al berrios & co.'s Consumer Strategies Report will take a two-week summer
haitus and continue regular weekly publishing online and twice monthly emailing
as of Tuesday, July 22nd, 2003.
I'd personally like to give myself more time to thoroughly research the complex
consumer business challenges I advise on in this Report, in addition to figuring
out how to more effectively utilize this channel to convince you to hire my
firm. After all, first and foremost, I am an advisor.
On July 22nd, 2003, this publication will be celebrating its second-year anniversary
by publishing articles I have spent the last 2 months researching, including
the business of public relations, the book industry, and the sports consumer.
I will also be publishing a formal editorial calendar online, to offer you
better visibility and reasons to visit the website. It's a very big deal for
me personally.
In addition, I will be announcing several events I have planned for which
you must all "save the date", including academic panel discussions
on "research and data", "pitching and closing", and "after
the close", with senior executives moderated by yours truly. These executive
panels will culminate in November with what I anticipate being our biggest
academic event of the year, a forum panel on "How To Spend a Billion
Dollars Reaching Consumers" with some pretty big spenders speaking. All
events will be documented and detailed in this portal, along with our very
first photos.
That's not all. In September, I will be presenting a study and paper on our
"Premium
Cable Viewer" articles and research at the Advertising
Research Federation's Week of Workshops conference which will subsequently
be published in detail in this portal for a limited time. This study will
go a long way in profiling premium television, and help you determine whether
or not it's a viable business model for you.
The Consumer Strategies Report does not generate any revenue from advertisers,
sponsors, or subscriptions, which means its primary value is as a powerful
reference portal for us and you. In order to keep it this way, my only request
is to personally meet with you and your team to talk about opportunities or
challenges facing your business that you need figuring out. Nothing has to
come of it, however, when you hear what I have to say, you may want me aboard.
Hopefully, you will continue to find our insight and commentary valuable enough
to request a meeting to pick my brain.
Regards,
Al Berrios
Managing Director, al berrios & co.
Manging Editor, al berrios & co.'s Consumer Strategies Report