"Abercrombie + Fitch will encounter problems in 8-10 yrs"

In March, after having met A+F's COO and evaluating their strategy from al berrios & co.'s point of view, I predicted that these guys were going to have problems. I was being extremely conservative, because rather than 8 to 10 years, it's been just under 10 months and they've already decided to cancel their magalog, which many believed to be nothing but smut.

If you've been keeping up with what they're saying in the press, they've lost touch with the audience they want to reach. And with competition being what it is in their space, you shouldn't be surprised by our call.

Disclaimer: The recommendations, commentary and opinions published herein are based on public information sometimes referenced via hyperlinks. Any similarities or likeness to any ideas or commentary from any other sources not referenced is purely coincidental. al berrios & co. cannot control any results occurring from advice obtained from this publication nor any opinion(s) conveyed by any reader of this publication.

(c) 2001-2005. All Rights Reserved. al berrios & company, inc. Published by al berrios & co. This Report may not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty.