||"Not solely driven by supply and demand in an age of near-perfect
information, convenience, and undetermined influences that shape the
unmeasured intrinsic values we place on goods, an equilibrium price
is much harder to arrive at between seller and buyer." Until
your business strategy rational? Chances are, it is.
You've got the best products at competitive prices distributed at prime
locations. But you forgot one little detail - consumers
aren't rational. And that's why your profits aren't as high as they could be.
We dedicate enormous resources to analyzing consumers to identify hidden patterns in their behavior
and ultimately exploit these patterns so that our clients can engage in
more profitable relationships with
them today and tomorrow. Learn about our research in segmentation and perception, selling, marketing, and intrinsic-value pricing. Contact us to get a truly in-depth perspective on your consumers.
- Betraying My Trust? Not
Likely: the Behavioral Economics Behind Word of Mouth
the Unpredictable: Proposal on Determining Consumer Reaction to Your Marketing
- How Fundamental
Business Strategies are Being Usurped by Consumer Behavior