this week's contents are

- Trade Event: Beverage Digest Wall Street Smarts: Analysis of Pepsi's Marketing, + + + + +

- Opinion: Since When Did Blatant Bribing Become Marketing?

- Trade Event: Bear Stearns Tech Conference 2004, + + + +

- Trade Event: Merrill Lynch 2004 Transportation Conference: Airline Costs, + + + + +

- Trade Event: Prepaid Markets Expo 2004, + + +

- Opinion: What Manager Proves His Worth In Only 4 Years? Why I'm Voting For Bush

- Management: Proposal on Creating a New Class of Non-Voting Stock Exclusively for Traders

- Research: Employers Are Overworking and Not Appreciating Their Workers

- Management: The Impacts on Your Business of Increasing the Minimum Wage, Withholding Medical Benefits, and Implementing a Two-Tier Compensation

- Research: Static Online Communities and How to Leverage for Cost Effective Data Acquisition

- Opinion: WPP's Purchase of Grey Will Kill What Made it Special - Simplicity

- Media: How Cable Networks Can Build A Consumer Database: A Q&A with Al Berrios, Managing Director, al berrios & co.

Disclaimer: The recommendations, commentary and opinions published herein are based on public information sometimes referenced via hyperlinks. Any similarities or likeness to any ideas or commentary from any other sources not referenced is purely coincidental. al berrios & co. cannot control any results occurring from advice obtained from this publication nor any opinion(s) conveyed by any reader of this publication.

(c) 2004. All Rights Reserved. al berrios & company, inc. Published by al berrios & co. This Report may not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty.