& co. Retail Study Ranks Teens Favorite Retailers
al berrios & co. Study Reveals Teens Don't Care About Their Favorite Stores Prices, Customer Service, nor Product Availability
New York, NY (April 5, 2004 - 5:00 p.m.) - In a landmark study that surveys the sentiments towards their favorite retailers, al berrios & co. has published its "General Sentiments of U.S. Teens Towards Their Retailers Study Q104" which supports truths about teen behavior contrary to fundamental marketing and economic principles and will serve as the keystone for future al berrios & co. work in the area of irrational shopping behavior.
Teens ranked Wal-Mart, Hot Topic, and Aeropostale as their top 3 favorite retailers. Wal-Mart, however, wasn't selected for its "everyday low price", but because it's often the most convenient choice some teens have when they want to go shopping. Our study shows that of all factors, convenience is important to 82% of them.
Just 5% of teens thought prices at their favorite retailers were low, with prices not generally contributing to their perceptions of retailers in all price ranges.
Ninety-six percent of our teens have had positive customer service experiences at their favorite retailers, even though a startling 38% can't find what they're looking for.
For more information, please contact al berrios & co. at (917) 744 - 6579 or visit "al berrios & co. Study Reveals Teens Don't Care About Their Favorite Stores Prices, Customer Service, nor Product Availability" on www.alberrios.com to view Report on study. All press releases are printer friendly.
al berrios & co. is the leading professional consumer strategy advisory firm - a hybrid behavioral economics and marketing strategy management consultancy, focused exclusively on the demand side - exploring the behavior of consumers, workforces, shareholders, and other constituents to advise senior consumer goods, retail + services, media + communications, and marketing communications executives on how behavior impacts the profitability and costs of their business strategies & tactics.
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