al berrios & co. CONSUMER STRATEGIES REPORT 01.20.04: New Studies, NRFs Big Show, and Teen Obesity


THIS WEEK'S CONTENTS ARE:
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[1] UPDATES: New Studies; NRFs Big Show; Teen Obesity
[2] TRADE EVENT: The National Retail Federation's Big Show 2004 (+ + + + +)
[3] OPINION: Teen Obesity is Exaggerated; 67% of Teens 13-17 Choose To Work Out


QUOTATION OF THE WEEK
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"Companies generate profits from people, not products" - professor of Integrated Marketing Communications at Northwestern University Don Schultz, Ph.D


[1] UPDATES
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Good morning execs,

If you haven't already checked, please visit www.alberrios.com for our redesigned homepage. A new section for our latest research has been added.

Among our latest micro-studies, we've done:
1) al berrios & co. Television Program Marketing Micro-Study Dec. 03
2) al berrios & co. Mens' Wear Consumer Micro-Study Dec. 03
3) al berrios & co. Sony vs. Samsung Consumer Preference Micro-Study Jan. 04
4) al berrios & co. The Fit Consumer Analysis Micro-Study Jan 04

Among our latest studies, we've done:
1) Wireless Service Provider Consumer Feedback Analysis Study Jan 04
2) The New York Metro Newspaper Consumer Study Jan 04

If you'd like to take a look at any of the micro-studies, they're available to you for free at www.alberrios.com. The studies are available upon replying to this email.

(Editor's Note: Getting charts and graphs to upload properly was a nightmare. Please send feedback if you have any problems and we will try to address immediately.)

Today's report focuses on the National Retail Federation's Big Show last week. If you're in retail, talking to retailers, or just curious about retail, and didn't make it to the event, I suggest you read it. In addition, our views on the obesity issue.

Enjoy your REPORT!


Disclaimer: The recommendations, commentary and opinions published herein are based on public information sometimes referenced via hyperlinks. Any similarities or likeness to any ideas or commentary from any other sources not referenced is purely coincidental. al berrios & co. cannot control any results occurring from advice obtained from this publication nor any opinion(s) conveyed by any reader of this publication.

(c) 2001-2005. All Rights Reserved. al berrios & company, inc. Published by al berrios & co. This Report may not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty.

 

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