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al berrios & co. CONSUMER
STRATEGIES REPORT 11.11.03: Keynote Address by Samsung Electronics, Nov 6th
THIS WEEK'S CONTENTS ARE:
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[1] UPDATES: 4 Trade Events, 3 Our Events, 2
Interviews, and a Union in a pear tree
[2] EXECUTIVE LIFE: How The Event, "How
to Spend a Hundred Million Dollars Reaching Consumers and Other Marketing
Not in Textbooks" Happened
[3] AL BERRIOS & CO. EVENT: "How to
Spend a Hundred Million Dollars Reaching Consumers and Other Marketing Not
in Textbooks"
[4] MANAGEMENT: Unions: "There's nothing
you can do about it."
[5] AL BERRIOS & CO. EVENT: al berrios
& co. Executive Panel Series featuring Mahesh Krishnamurti, Publisher
Worth Magazine, CFO Worth Media and Jorge Cano-Moreno, Publisher/Founder,
Urban Latino Media: "The Business of Magazine Publishing"
[6] TRADE EVENT: Bear Stearns 2003 Retail
Investor Outing + + + + +
[7] TRADE EVENT: SBCAs 20th biannual SkyForum
+ + + +
[8] AL BERRIOS & CO. EVENT: al berrios
& co. Executive Panel Series featuring Deroy Murdock, syndicated columnist
for the Scripps Howard New Service and Edward Wong, reporter for the New York
Times: "Journalism Today: Writing Strategies for Journalism"
[9] TRADE EVENT: 12th Annual CRAIN's New
York Business Expo + + +
[10] CONSUMER: Your Neurologist Moonlights as
a Marketer
[11] TRADE EVENT REPORT: ACIT Executive Business
Breakfast + + +