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Consumers
need benchmarks, too. The challenge is that it is not always based on the
cheapest price. Their value system is subjective and wildy unpredictable.
As a result, in many industries, executives neglect pricing, leaving it
to front line managers who price without market insight or updated guidelines.
Pricing then becomes reactionary and detrimental to your business strategy.
Getting the right price is the lifeblood of your business. Contact
us to inquire how al berrios & co. can advise you on pricing
strategy, including assessing consumer true-value systems, developing behavior-based pricing models, and pricing authority consolidation.
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