"Our theory of human nature is the wellspring of much in our lives. We consult it when we want to persuade or threaten, inform or deceive. It advises us on how to nurture our marriages, bring up our children, and control our own behavior. Its assumptions about learning drive our educational policy; its assumptions about motivation drive our policies on economics, law, and crime. And because it delineates what people can achieve easily, what they can achieve only with sacrifice or pain, and what they cannot achieve at all, it affects our values: what we believe we can reasonably strive for as individuals and as a society." - Steven Pinker.
Our firm has developed unique, high-level practice areas (at left, top) to advise executives and leaders on the most important challenges and opportunities they face today in growth and innovation, marketing, competition and change, and HR and operations.
our proprietary Human Experience™ research centers (at left, bottom), our practice areas support, analyze and assess, advise, and help organizations implement action steps when the forces that
shape their constituents' behaviors impact the viability and value of their
business strategies and functional areas.
Our advice intends to change the organization,
not the behavior.