Whatever you think marketing is, stop thinking it. Marketing has changed because demand has changed. And today, demand looks like consumerism, a phenomenon that puts control of your business' dynamics firmly in the hands of consumers you believed did things rationally and consistently, all things being equal.
Everything from how you communicate, price, and sell your goods and services needs to be re-thought in order to cater to this new consumerism- curve. And it needs to be done before your competitor figures out how to do it first.
Our Consumer Strategies Practice works with marketing and sales executives to understand and implement new marketing based on our breakthrough perspectives from our Consumer, Entrepreneur, Student, Migrant, Tourist, Patient, Faithful, Family and Economic Behavior Research Centers.
Contact us today to engage our firm.