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These interactions take the form of short, open-ended surveys asked to hundreds of participants. To put it in perspective, analyzing this raw data is the real-world equivalent of observing behavior in a supermarket.
The objective of this
methodology was not to reinvent the proverbial wheel, but to develop a
commercially viable methodology that was low-cost, with lighting-fast
turnaround, but more importantly, would yield data on sentiments. Currently,
the preferred method for extrapolating sentiments is based on available
transactional data (i.e. sales, census, elaborate multiple-choice feedback
mechanisms, qualitative academic data).
>> iResearch Methodology Intro
>> The Online Environment
>> Demonstratable Interest
>> Getting Around The Three-Question Limit
>> Eliciting A Dialogue Without Tangible Incentives