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OPINION
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Janet's Boob
By Al Berrios
Since when was football family friendly? If the prime audience wasn't guys, would the superbowl be such an important vehicle for advertisers? Wait, kids 2-11 are watching during prime time - yet Budweiser buys 20 ads during the game?
Perhaps I'm too liberal, but faced with increasing competition, CBS (still a business, last I checked), needed to do everything in it's power to draw the younger audience. That's why they asked their corporate cousin MTV to produce the half-time event. So, after 2 hours of relatively tame superbowl viewing, something interesting comes on, drawing the attention of the entire English-speaking world, and this was a failure?
Based on my
encounters with CBS executive, I believe this event will trigger a management
shuffle to try and bring in fresh blood. (CBS's average employee tenure can
be counted in decades, even for admins). With all due respect to these very
respected elder statesmen, it's about time.
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