Janet's Boob
By Al Berrios

Since when was football family friendly? If the prime audience wasn't guys, would the superbowl be such an important vehicle for advertisers? Wait, kids 2-11 are watching during prime time - yet Budweiser buys 20 ads during the game?

Perhaps I'm too liberal, but faced with increasing competition, CBS (still a business, last I checked), needed to do everything in it's power to draw the younger audience. That's why they asked their corporate cousin MTV to produce the half-time event. So, after 2 hours of relatively tame superbowl viewing, something interesting comes on, drawing the attention of the entire English-speaking world, and this was a failure?

Based on my encounters with CBS executive, I believe this event will trigger a management shuffle to try and bring in fresh blood. (CBS's average employee tenure can be counted in decades, even for admins). With all due respect to these very respected elder statesmen, it's about time.

Disclaimer: The recommendations, commentary and opinions published herein are based on public information sometimes referenced via hyperlinks. Any similarities or likeness to any ideas or commentary from any other sources not referenced is purely coincidental. al berrios & co. cannot control any results occurring from advice obtained from this publication nor any opinion(s) conveyed by any reader of this publication.

(c) 2001-2005. All Rights Reserved. al berrios & company, inc. Published by al berrios & co. This Report may not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty.


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