this month's contents are
- Managing Director Comments

- Media - If Content is King and Access is Queen, What's a Combination of the Two?

- Media - Telecom's Irrational Customer

- Consumer - Move Over Gen XY, Here Comes Generation "Control Z"

- Marketing - Everyone's a Punk Rocker - Examining the Effects of a Sustained Promotion vs. Short, Focused Promotions

- Marketing - The Gaping Whole in Your Internal Communications

- Trade Event - Looking Past the Deal - The Conference Board's 2004 Post Merger Integration Conference, + + + + + and "Come Meet The Merger And Acquisition Legend, Richard M. Rodnick", + + + + +

- Trade Event - Inside The Music Upfront, + + +

- Trade Event - The Unprepared Employment Model - The Private Equity Analyst Conference, + + + + +

- Trade Event - What Could You Buy With $90 Billion? - a Visit to the NY Fed, + + + +

- Trade Event - Reviewing Starwood, Comcast, and Best Buy - Forrester Consumer Forum Delivering Breakthrough Multichannel Customer Experiences, + + + + +

- Trade Event - The Experience is Worth a Thousand Words - Samsung Experience Store Grand Opening, + + +

- Trade Event - The Business of Smell - Health and Beauty America Expo 2004, + + +

- Trade Event - The Job Market for College Grads - Graduate & Professional School Fair, + +

- Trade Event - Institute for International Research's Business of Branding Forum, + + + +

- Trade Event - Commentary on the CEO - Goldman Sachs Communicopia XIII, + + + + +

- Trade Event - Can You Imagine Bush Understanding Any of That? - NYU - Stern School of Business Author Lecture Series Featuring Robert Rubin, author of "In An Uncertain Time", + + +

Disclaimer: The recommendations, commentary and opinions published herein are based on public information sometimes referenced via hyperlinks. Any similarities or likeness to any ideas or commentary from any other sources not referenced is purely coincidental. al berrios & co. cannot control any results occurring from advice obtained from this publication nor any opinion(s) conveyed by any reader of this publication.

(c) 2004. All Rights Reserved. al berrios & company, inc. Published by al berrios & co. This Report may not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty.