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The following engagements were selected to give you an idea as to how consulting engagements work: • Gauging Consumer Price Elasticity for a CPG Firm • Predicting Media Consumption Geographically for Beverage Firm • Understanding the Cable Consumer • Assessing a Major Metropolitan Newspaper's Readership Interest in New Content • A Banquet Venue's Strategy to Diversify Revenue • Preparing a Cable Company for a New Reality • How A Telecom Firm Fills the Gap with Teen Consumers • Mobilizing an International Non-Profit's U.S. Volunteers |
| Sample Engagements |
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Al Berrios, our managing director, then put together a team composed of associates matching our client's target audience, so our analyses and insights would be more applicable to our client's goals. This team implemented the firm's proprietary research methodology customized for this engagement to ultimately learn fresh insights into our client's business. At the conclusion of our engagement, among the various discoveries our team delivered was a framework for optimally pricing the product at launch and a low-cost marketing alternative to reach their target consumer.
Predicting
Media Consumption Geographically For Beverage Firm
Initially, our client wanted to quantify results from an in-market qualitative analysis they performed of their target consumer. They wanted to interview 1200 consumers in less than a week - without a budget. Al Berrios, our managing director, assembled a team of researchers, analysts, and marketing strategists and working together, we developed a revolutionary methodology based on our innovative research approach. In 7 days, this team interviewed and crunched numbers from 1400-unique consumer responses at a 95% cost savings from traditional research approaches. At the engagement's conclusion, this team not only confirmed our client's qualitative discoveries, but generated a model to help predict our target audience's media habits to launch an extremely efficient media investment.
Understanding
the Cable Consumer
Due to the nature of the consumers' preferences for their content, the team assembled for this engagement had to be equally as diverse, representing every possible interest for our client's programming. A 30-associate team was assembled to study our client's audience on staggered intervals during the 8-month engagement. Our team spent 1,940+ man-hours (average) interacting directly with over half a million consumers to learn things about the cable consumer that were previously only known by the cable operators. Our team broke down this staggering amount of information into actionable data, allowing our client to move forward with a marketing strategy, also executed by our team, that ultimately led to a 47% increase in awareness of our client's programming.
Assessing
a Major Metropolitan Newspaper's Readership Interest in New Content
Their launch couldn't have been timed at a worse time: competition exploded with the launch of not one, but two free dailies, bringing reader alternatives to an unprecedented 7 daily periodicals in the same market. In order to effectively understand what the impact was on our client's market, al berrios & co. created and launched a marketing campaign for our client, to track sentiments in real-time. In 9 months, the campaign generated nearly 1 million impressions, but more importantly, created a critical infrastructure on which to evaluate real-time reader trends. Our insights revealed opportunities in our client's primary distribution and marketing, which lead to actual changes in their marketing strategy. Our recommendations ultimately lead to hundreds of thousands of dollars in savings in the short term and a clearer long-term strategic alternatives to investmenting in new content.
A
Banquet Venue's Strategy to Diversify Revenue
Our firm analyzed the market, developed and executed a strategy to drive increased business from corporate event planners. Research conducted by our firm revealed that our client had substantial awareness, but lacked interest due to location. A free transportation service was arranged and a highly targeted media campaign was launched.
Preparing
a Cable Company for a New Reality
Our firm put together a 10-person team to evaluate the industry, market trends, and history of our client's relationships with affiliates. We then analyzed known consumer data, supplementing it with proprietary consumer insights. Our study concluded that our client's affiliate department’s position with affiliates must be elevated to that of consultative role, displacing other networks, and pioneering consistency within internal marketing efforts. Short-term payoffs included a 25% decrease in their costs of doing business.
How
A Telecom Firm Fills the Gap with Teen Consumers
A 15-person team was assembled to poll thousands of teens across the country using our proven research methodology. The obvious became apparent - that the top firms dominated teen usage. But why? Due to our methodology's unusual combination of qualitative and quantitative data, we uncovered something that wasn't so obvious - dominance started on the retail sales floor. And this was primarily accomplished by the sales force, not price, service, or product. Our insights ultimately guided our client through the irrational decision framework for a previously unattended, yet highly coveted consumer segment.
Mobilizing
an International Non-Profit's U.S. Volunteers
A 5-person team surveyed all current stakeholders, including volunteers, alumni of the non-profit's services, professional staff, and 3 other groups to evaluate the status and function of volunteers throughout the organization. The team then reviewed all internal efforts to mobilize volunteers and existing market-models, including interviewing senior executives at other comparable non-profits. The team developed a volunteer lifecycle that accomodated all on-going services and insights from our research. Our insights, instituted Fall of 2005, are on track to mobilize a community of volunteers from which our client can harvest new ideas, shift workload onto, and potentially seed and prep new markets to enter.
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