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Ventures this quarter: 10
Total ventures: 10
Ventures Helped: 2
March 2007
Listings this quarter (by Venture # and Industry):
Venture #: 0010, Wellness/Fitness
Venture #: 0011, Skincare
Venture #: 0012, Film Production
Venture #: 0019, Confectionary
Venture #: 0020, Toys/Gaming
Venture #: 0021, Mix Retail/Restaurant
Venture #: 0022, OOH
Venture #: 0023, IT
Venture #: 0024, Health/Wellness
Venture #: 0025, Consumer Products
Anonymous Listings
Venture #: 0025
Industry: Consumer Products
CEO Bio: Inventor/Diver
Founded: 2005, Florida.
Product: The lightest and most diver-friendly scuba propulsion device available.
Innovation Rating *: ii - Light, modular, convenient, fast, long-lasting, and affordable.
Seeking: $700,000 equity investment for manufacturing.
Comments: Screener was introduced to venture last winter and after a thorough review of their business plan, fell in love with the product (despite never having dived a day in his life). The concept was very James Bond; cool and stylish. And that's just from the photos. Venture has extensively tested prototypes with local law enforcement and, with your investment, plans to launch homeland security market first, consumer second.
Industry Insights: Consumer Products
Venture #: 0024
Industry: Health/Wellness (including Nutrition)
CEO Bio: World-gallivanting authority on healing and nutrition. Top ranking graduate of certification school here in U.S.
Founded: Summer 2005, New York.
Service: Wellness Lifestyle Center/Institute
Innovation Rating *: i - Business model scalable as national brand of health/wellness/nutrition centers.
Seeking: $1 million in 2nd-round of private equity or angel financing; administrative staff.
Comments: Irish-born, the founder has traveled to... well, where hasn't she traveled to in her exploration of health and healing? Published, affirmative, yet humble, the founder has proven to be extremely adept at educating skeptics, including screener. Screener spent nearly 6 hours reviewing and enhancing business model with founder, who has successfully secured 1st-round and bridge financing for a new facility, staff, and marketing.
Industry Insights: Fitness
Venture #: 0023
Industry: IT
CEO Bio: 13 years of entrepreneurial IT and management experience; certified in all relevant areas.
Founded: Winter 2005, New York.
Service: Basic, mobile IT support services for electronic retail partners and their customers; mid-market corporate IT support.
Innovation Rating *: i - Low-cost, face-to-face, quick-response tech support.
Seeking: $50,000 non-bank startup financing for up to 5% equity.
Comments: Screener spent nearly 3 hours with founder in round of interview sessions to evaluate and enhance business model. To disregard his background would be to underappreciate his unique perspective on his industry and vision for his firm: founder is an African-American born from a Jewish mother and he will be celebrating pass-over next week. Founder's exceptional focus on customer service is the genuine innovation, considering service offered surpasses common expectations of the phrase "tech support".
Industry Insights: IT, Customer Service
Venture #: 0022
Industry: Out of Home
CEO Bio: Partner 1 comes from management ranks of big finance; Partner 2 founded tech support firm for big finance firms.
Founded: Summer 2006, New York.
Service: Creative for broadband; adsales; ownership of proprietary, digital software and digital display media
Innovation Rating *: i - Combining different segments of a media channel into an integrated firm focused on niche markets.
Seeking: $250,000 start-up capital from any source; candidates for board of advisors.
Comments: Tenacious is the best word screener can use to describe Partner 1. Youthful and creative, in over 4 hours of interviews he has described what he's built and how he's identified unique opportunities that make his venture worth a second look. With the proper financing and lobbying, venture is poised to fill void in NYC OOH landscape, despite regulatory threats to the industry.
Industry Insights: Media (OOH)
Venture #: 0021
Industry: Mix Retail/Restaurant
CEO Bio: Venture is co-owned by holding company and 2 original founders of concept. Screener interviewed partner in holding company. This partner has run his own successful printing company/marketing agency for over 10 years, and franchised several restaurant concepts during the last 5.
Founded: ~Spring 2004, New Jersey.
Service: Unique, beverage experience, integrating salon-like services, with focus on healthy lifestyle segment.
Innovation Rating *: ii - Exploiting "experience-as-service" concept around red-hot healthy-lifestyle trend.
Seeking: $400,000 in private equity to scale; franchisees.
Comments: Despite screener's long-standing philanthropic relationship with holding-company partner, screener didn't hesitate to test partner's mastery over the business, industry, and goals, which partner passed with flying colors. Combining unrelated businesses in a single location is not a new concept, but the type of businesses this venture is combining to position itself as a healthy-lifestyle brand is. Company seeks to franchise nationwide.
Industry Insights: Retail/Restaurants
Venture #: 0020
Industry: Toys/Gaming
CEO Bio: Inventor/Psychotherapist/Social Worker/Producer/Writer
Founded: Summer 2006, New York.
Product: Board game
Innovation Rating *: i - Not electronic, yet highly involving.
Seeking: $250,000 bridge financing for production.
Comments: Screener spent over 90 minutes with founder - a practicing psychotherapist in NYC with a masters in creative writing - in what started out as an awkward referral, but blossomed into a stellar review of the concept, which can only be summarized as an assured success. Extremely family friendly, concept was invented as a solution to relationships with poor communication. The prototype versions have literally saved marriages and brought families closer. Playstation can't make the same claim.
Industry Insights: Consumer Goods (Toys)
Venture #: 0019
Industry: Confectionary
CEO Bio: Innovator for Yahoo!, Microsoft, the World Bank with social conscious streak.
Founded: Winter 2005, New York.
Product: Premium chocolate-based candies
Innovation Rating *: ii - Ingredients and mission.
Seeking: $1.5 million of 2nd-round financing to scale business. All types of financing welcome.
Comments: The screener can't believe it's been just over 20 months since he first met one of the most energetic founders he's ever met, business plan in hand, Harvard MBA in back-pocket. What, he wondered, could he possibly help this rockstar with? Shortly thereafter, Dealflow was trialed to much success and, as your screener sits here writing his endorsement - nibbling on this entrepreneur's beautifully packaged and tasty product, which he purchased off the impulse-buy shelf at one of the 300-or-so high-end retailers they're distributed in nationwide - he can't help feeling like he's a little bit more a part of the dynamic team she's single-handedly put together to get her dream launched.
Industry Insights: Consumers Enjoy Flavor
Venture #: 0010
Industry: Wellness/Fitness
CEO Bio: 2 Partners, both architects
Founded: March 2001, New York.
Service: Relaxation and wellness services for professionals
Innovation Rating *: ii - Facilities and service delivery.
Seeking: $7.6 million first stage
Comments: Screener spent 90 minutes with team and found level of detail of their business plan and their familiarity with details very reassuring. This venture has been reworking their concept persistently for the last 5 years to make it viable and profitable. Financials look unbelievable, but realistic.
Industry Insights: Fitness

Venture #: 0011
Industry: Skincare
CEO Bio: Design (Architecture B.A.)/Business (M.B.A.). 9 years combined Manufacturing, Retail, and Management Consulting experience
Founded: 2004, New York.
Product: High-End Skincare Line
Innovation Rating *: i - Combination of Southeastern-Asian botanicals and skincare treatments with modern science
Seeking: $4 million of any type to scale; large retail partners
Comments: Screener spent over 2 hours in discussions with CEO, sampled product (yes, they're safe for guys) and reviewing extensive publicity received. Screener even met publicist responsible (coincidentally at a conference) and she's worth whatever they're paying her! Team consists of 4 very international go-getters with passion, opportunity, strong academic credentials, and relevant industry experience. Their exceptional collaboration has earned them national distribution at over 100 well-known, high-end retailers throughout North America, tripling their revenue since inception.
Industry Insights: Cosmetics, Fashion

Venture #: 0012
Industry: Film Production
CEO Bio: Producer, writer, director, actor
Founded: 2005 (venture is a Single Purpose Production Entity), New York.
Product: Full-length feature film
Innovation Rating *: ii - Extremely low-cost, high-quality production, with big name stars
Seeking: $975,000 in increments of $25,000 units
Comments: Screener spent 40 minutes with Founder/CEO, sampling product and passion. And financials, too (which, although extremely optimistic, are based on founder's previous success with this model). Creative, logistics, financing have all been meticulously and seamlessly arranged, requiring nothing more than your signature on the dotted line. Like any film product, there's high risk, high reward, but never forget, "content is king". To paraphrase the founder: "Who wouldn't like to walk on a red carpet, welcomed by glitterati, and proclaim that they're the investor who made this major feature film premiere possible?"
Industry Insights: Content, Media

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* "Innovation Ratings" are based on al berrios & co.'s comparisons with similar known and/or unknown ventures debuting or currently existing in the respective industry. In addition to product/service attributes, ratings are based on innovative financing, business model, and/or exploitation of laws. Ratings are as follows:

i = innovative
ii = very innovative
iii = unique

Paid vs. Anonymous Listings
As the labels imply, an anonymous listing requests that the Dealflow process screen all inquiries prior to forwarding them to ventures. Anonymous listings are free listings.

Paid listings have paid Dealflow to reveal all pertinent information about the venture. As a result, paid listings yield higher volume of inquiries in a shorter amount of time, since Dealflow isn't functioning as an intermediary.


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