Reports
Sub-Sections
Formats
- Cable + Broadband
- Broadcast + Spot
- Internet
- OOH
- Radio
- Print
- Emerging
- Wireless		 Content
- Content 101
- Repurposing
- The Media
- HipHop
- As Commodity		 Ad Sales
- Adsales 101
- Ad-clutter
- Product Placement
- Endorsing + Licensing
- Pop-ups
FCC + Standards Consolidation/Niche Media Strategy

Cable + Broadband
- Convergence: Why Business Fail and How They Can Succeed
- Managing User-Generated Content: Before You Buy Content, Read This!
- Reviewing Starwood, Comcast, and Best Buy
- Subscriber Retention by Cable Networks
- An Analysis of Executive Roles at Media Firms
- 2004 Media Summit
- 4th Latin Media, IT and Communications Conference
- Bear Stearns Advertising/Marketing Virtual Summit
- 35% of General U.S. T.V. Viewing Pop. Is Prompted to Watch By WOM
- CEO Leadership Lecture.. Feat. Leo Hindery, CEO of YankeeNets
- Comparing the HBO and Showtime Consumers...
- The VIACOM Monopoly & It's Dangers
- Broadband: Fast Access + Interactivity are the Gospel in 2003
- Emerging Media-Mania
- How You Can Leverage The Internet With Your TV Ad
- Relevancy and the Consumer
- Remember Why Cable Started? The Internet's Next
- iTV, PVRs, VODs, QVC, and You
- Niche Cable
- Should Consumers Pay to Watch Ads?
- "telecom executives report frustration"

 

Broadcast + Spot
- Upselling to the Masses - Understanding Lifetime Value
- The Eminent Demise of Network Television
- If Content is King and Access is Queen, What's a Combination of the Two?
- How Cable Networks Can Build A Consumer Database
- Television Bureau of Advertising's Annual Marketing Conference
- TVs Same Ol' Story - The 2004 ANA Television Advertising Forum
- 2004 Media Summit
- 35% of General U.S. T.V. Viewing Pop. Is Prompted to Watch By WOM
- Expecting Too Much From The Press - The Future of News... part 2
- A Letter To the Upfront-ers: Strategic Recommendations...
- Trends in Spot TV & Automotive
- TV Show Previews?
- Credibility, Perception, & the Internet
- Even politicians have acknowledged that TV just ain't as powerful...
- TV is ridiculous.
- Marketing Network TV

 

Internet
- Convergence: Why Business Fail and How They Can Succeed
- Managing User-Generated Content: Before You Buy Content, Read This!
- How to Be An Authentic Marketer: Imbedding Text Ads Within Content
- Best Practices for Using Message Boards and Chatrooms For Your Marketing
- To Impress People Today, You MUST Refer to Everything You're Planning as Web 2.0
- Competing in an Online World With No Barriers To Entry
- Internet Advertising is Hot Again, But it Can Be Cooled
- Facing "CAN SPAM"
- Static Online Communities and How to Leverage for ...Data Acquisition
- Update on Internet Search
- Affiliate Marketing and the Online Media Vendor Event
- Bear Stearns Advertising/Marketing Virtual Summit
- CEO Leadership Lecture.. Feat. Leo Hindery, CEO of YankeeNets
- The Apocalypse Has Come, And Thy Name Is Pop-up
- "Comparing the HBO and Showtime Consumers..."
- "You're Not Reaching Consumers 7.2 billion Minutes per Month"
- "the field of online dating gained legitemacy when Yahoo!"
- Chat With Your Audience
- Online Publishers Stop Pop-ups To Visitors
- "FINALLY!!!!!!!!"
- "people have increasingly replaced other media, tv, radio, mags, w/the internet"
- "some marketing "pros" just don't understand what online marketing is really about"

 

Out Of Home/Outdoor
- Optimizing Event Marketing
- Leveraging An Audience
- Stimulating Consumers to Interact
- OOH Evolves?
- Invasive Media
- News Briefs, Gone-From-Home Validated @ Summer Jam
- 35% of General U.S. T.V. Viewing Pop. Is Prompted to Watch By WOM
- Bear Stearns Advertising/Marketing Virtual Summit

 

Radio
- "There are 2 companies in radio and music broadcast..."
- Consolidation works?!
- FunkMaster & Howard, All Day, All Night!
- Getting REAL With HipHop
- Perception Changes Everything
- What if Hispanic Radio & TV Were Considered the Same Thing?
- Radio Consolidation Is Good
- Kagan's Radio Summit
- 35% of General U.S. T.V. Viewing Pop. Is Prompted to Watch By WOM
- Bear Stearns Advertising/Marketing Virtual Summit

 

Print
- It's Only Comic Books!
- How the Event, 'A Rare and Exclusive [Conversation] with Henry Kravis of the Firm Kohlberg Kravis Roberts & Co.' Happened
- Circulation vs. Readership
- Free High-Quality Newspapers Pose Significant Threat...
- Measuring Media Investments Without Measuring Reach...
- Analysis of Favorite Consumer Magazines
- Bear Stearns Advertising/Marketing Virtual Summit
- Journalism Today: Writing Strategies for Journalism
- The Business of Magazine Publishing
- Expecting Too Much From The Press - The Future of News Content Part 2
- Newspapers Without News or Paper?
- Credibility, Perception, & the Internet
- WTF Does Any of This Have To Do With An Increase In Ad Spending?!
- 270 Publications for NYC's Ethnic Population?
- Media Sellers: When planning a small...
- Media Buyers: Newspapers say that...
- "NYTimes, WSJ, Financial Times, all have one thing in common..."
- "What makes you purchase a magazine off the newsstands?"
- "if you've been wondering if your online publication"
- "...the next trend is for the media companies themselves to consolidate"

 

Emerging
- Managing User-Generated Content: Before You Buy Content, Read This!
- Betraying My Trust? Not Likely: the Behavioral Economics Behind Word of Mouth
- In-Store Media for the Small Retailer
- The Eminent Demise of Network Television
- The Experience is Worth a Thousand Words
- 2004 Media Summit
- The National Retail Federation's Big Show 2004
- CEO Leadership Lecture.. Feat. Leo Hindery, CEO of YankeeNets
- Wireless Programmers, Distributors, and Manufacturers Need to Learn...
- Shoppintainment, Multi-Branding, Packaging as Media
- Following Customers Around
- Emerging Media-Mania
- "Would you sell ads on your baby's carriage?"
- "but what can VoIP really do for you, right?"

 

Wireless
- Stimulating Consumers to Interact
- Consumer Challenges in Wireless
- Speculations + Recommendations to Sprint
- Wireless: Your Product, Access, is a Value-Based Product
- NYU Lecture Series: John Steele Gordon
- AMA Author Series: "Buzz" Featuring Marian Salzman
- Do We Want Big Media or Not? The FCC Examined
- News Briefs, Gone-From-Home Validated @ Summer Jam
- Wireless Programmers, Distributors, and Manufacturers Need to Learn...
- Porting Your Number: Understanding the Porter
- The al berrios & co. Wireless Consumer Study March 2004 Abstract
- Merrill Lynch Communications Investors Conference
- Telecom's Irrational Customer

 

Content 101
- The Working Theory of Content
- Is Content or Media the Commodity
- Managing User-Generated Content: Before You Buy Content, Read This!
- How the Event, 'A Rare and Exclusive [Conversation] with Henry Kravis of the Firm Kohlberg Kravis Roberts & Co.' Happened
- If Content is King and Access is Queen, What's a Combination of the Two?
- Subscriber Retention by Cable Networks
- 2004 Media Summit
- The Business of Magazine Publishing
- CEO Leadership Lecture.. Feat. Leo Hindery, CEO of YankeeNets
- Entertainment "'Is Core To The Growth of Human Beings Emotionally...'
- The Entertainment Analysis Futures Market
- Writing A Book
- The Future of Media Planning and Media Marketing
- Why I Gave Away 200 Japanime Video Tapes
- An Analysis of How Content Became a Commodity
- The Death of Family-Values Programming
- Paying to Watch the Emmys?
- $300,000,000 vs. $100,000,000
- Porn-o! Porn-o! Porn-o!
- Content Still King

 

Repurposing
- "You know, I thought innovation online ended..."
- To Charge or Not To Charge?
- How To Make Money On Music
- An Analysis of How Content Became a Commodity
- The Future of Media Planning and Media Marketing
- The Business of Magazine Publishing
- The Eminent Demise of Network Television

 

"The Media"
- "news media are considered gatekeepers"
- Let Your Customers Decide
- Newspapers Without News or Paper?
- The Future of News Content
- Conference Coverage: Predictions on the State of Media
- Expecting Too Much From The Press - The Future of News... part 2
- The Business of Public Relations
- Circulation vs. Readership

 

Why Hip Hop is Mainstream
- "top hiphop music celebrities are teaming up"
- Getting REAL With HipHop
- Relevancy and the Consumer
- Busta Increases Courvoisier sales 4.5%
- Black History Month & Pepsi
- Hip Hop Changes American Culture
- The Business of Magazine Publishing

 

Content As Commodity
- Is Content or Media the Commodity
- Us Vs. Them: An Abstract Discussion on Programming Consumers
- The Entertainment Analysis Futures Market
- The Future of Media Planning and Media Marketing
- An Analysis of How Content Became a Commodity
- Don't Be Scared To Change Your Business Model
- The MP3
- How To Make Money On Music
- A Cataclysm in the Music Biz
- "I find it hysterical that as a result of Mariah Carey's sucky career..."
- Admissions hit 40-year high as studio ad spending rises.
- Napster changed the value of music
- "the online music distribution biz..."

 

The FCC + Standards
- Betraying My Trust? Not Likely: the Behavioral Economics Behind Word of Mouth
- Facing "CAN SPAM"
- Subscriber Retention by Cable Networks
- 4th Latin Media, IT and Communications Conference
- Porting Your Number: Understanding the Porter
- Wireless Programmers, Distributors, and Manufacturers Need to Learn...
- Expecting Too Much From The Press - The Future of News... part 2
- In A Desperate Search For Influence, Avoid Bribing The Market
- News Briefs, Gone-From-Home Validated @ Summer Jam
- Do We Want Big Media or Not? The FCC Examined
- Why I Gave Away 200 Japanime Video Tapes
- Radio Consolidation Is Good
- Auditors and Agencies: One Shouldn't Depend On The Other For...Fee
- Conference Coverage: Predictions on the State of Media
- Frequency, Reach, Metrics, and al berrios -ville
- What if Hispanic Radio & TV Were Considered the Same Thing?

 

Media Consolitation - Congloms vs. Niche
- Responsible for a Million-Dollar Budget Today, Gone Tomorrow - Literally: Rotating Roles at Media & Marketing Firms
- "al berrios believes that there are two fundamental truths online"
- "There is no doubt that there has been a rash of magazine closings"
- Consolidation works?!
- Radio Consolidation Is Good
- Niche Cable
- Marketing Network TV
- Media Buying Clout vs. Niche Media Buying
- Do Mega Media Congloms Work?
- Remember Why Cable Started? The Internet's Next
- 270 Publications for NYC's Ethnic Population?
- The VIACOM Monopoly & It's Dangers
- The Future of Media Planning and Media Marketing
- Do We Want Big Media or Not? The FCC Examined
- Entertainment "'Is Core To The Growth of Human Beings Emotionally...'
- CEO Leadership Lecture.. Feat. Leo Hindery, CEO of YankeeNets
- 4th Latin Media, IT and Communications Conference
- 2004 Media Summit
- If Content is King and Access is Queen, What's a Combination of the Two?

 

Media Strategy
- The Working Theory of Content
- Convergence: Why Business Fail and How They Can Succeed
- Is Content or Media the Commodity
- Responsible for a Million-Dollar Budget Today, Gone Tomorrow - Literally: Rotating Roles at Media & Marketing Firms
- To Impress People Today, You MUST Refer to Everything You're Planning as Web 2.0
- Circulation vs. Readership
- Internet Advertising is Hot Again, But it Can Be Cooled
- If Content is King and Access is Queen, What's a Combination of the Two?
- Free High-Quality Newspapers Pose Significant Threat...
- Subscriber Retention by Cable Networks
- Measuring Media Investments Without Measuring Reach...
- 2004 Media Summit
- 35% of General U.S. T.V. Viewing Pop. Is Prompted to Watch By WOM
- The Business of Magazine Publishing
- Entertainment "'Is Core To The Growth of Human Beings Emotionally'
- Expecting Too Much From The Press - The Future of News Content Part 2
- The Optimal Structure for Corporate Marketing Departments
- The Future of Media Planning and Media Marketing
- A Letter To the Upfront-ers: Strategic Recommendations...
- NYNMA ERT featuring Ameet Patel, CTO LabMorgan
- Paid Online Content - A Payer's Point of View
- Surviving as a Content Company
- Brands Become Publishers
- TV Show Previews?
- Credibility, Perception, & the Internet
- What I Learned From Yahoo!
- 270 Publications for NYC's Ethnic Population?
- Re-Purposing Your Audience
- "SUPERBOWL: so big, it gets it's own heading."
- "[Owning the Media], there's a must-do in the ad world"

 

Adsales 101
- "there is a serious commitment by special groups online to block our ads"
- "a large part of the total online ad industry is both bought & sold by AOLTW"
- "Why is Searching Important"
- "there have been significant stirrings in the online advertising world"
- "re-evaluate how you manage your inventory"
- "with an anthrax scare, people are mailing less"
- "do etrading cards work?"
- "$60 billion a year industry controlled by newspapers..."
- "obituaries, next revenue source or sacred community builder?"
- "Enron... traded media inventory as a commodity"
- "put[ing] a number on the state of online advertising industry"
- "Offering Creative"
- "swap excess inventory for something else they want"
- Dayparting Trend Continues
- Dynamic Pricing of Media Ad Inventory?
- WTF Does Any of This Have To Do With An Increase In Ad Spending?!
- Trends in Spot TV & Automotive
- The Future of Media Planning and Media Marketing
- Expecting Too Much From The Press - The Future of News... part 2
- The New Search Engine Marketing
- The Apocalypse Has Come, And Thy Name Is Pop-up
- The Business of Magazine Publishing
- Free High-Quality Newspapers Pose Significant Threat...
- The Eminent Demise of Network Television
- Internet Advertising is Hot Again, But it Can Be Cooled
- The Inexcusable Dearth of Sales MBAs
- How the Event, 'A Rare and Exclusive [Conversation] with Henry Kravis of the Firm Kohlberg Kravis Roberts & Co.' Happened

 

Ad-Clutter
- Upselling to the Masses - Understanding Lifetime Value
- Bear Stearns Advertising/Marketing Virtual Summit
- The Apocalypse Has Come, And Thy Name Is Pop-up
- A Letter To the Upfront-ers: Strategic Recommendations...
- Frequency, Reach, Metrics, and al berrios -ville
- Sell Planning: Support or Waste of Money?
- Try The Other Online Marketing Thing
- "the issue of too much clutter..."

 

Product Placement
- Product Placement in Online Video Games
- The Convergence of Brands and Entertainment
- Adweek's Inside The Music Upfront

 

Celebrity Endorsing + Licensing
- "so 'the Donald' is licensing..."
- "Powerful personalities are obliterating good judgment"
- "Licensing. It's definitely not the easiest subject..."
- Killing and Maiming Your Way to a Corporate Sponsorship
- Extending Brands Too Far?
- The Art of Endorsing: The Rules Have Changed
- Fax, Lists, and Video Tape
- Busta Increases Courvoisier sales 4.5%
- 2004 Media Summit
- The Effects of a Sustained Promotions vs. Short, Focused Promotions
- Adweek's Inside The Music Upfront

 

Pop-ups
- "this sort of online ad is extremely interruptive"
- Public Enemy #1: Pop-Ups?
- Online Publishers Stop Pop-ups To Visitors
- Try The Other Online Marketing Thing
- The Apocalypse Has Come, And Thy Name Is Pop-up
- Update on Internet Search

 

This page is formatted for printing. Add it to your brochure. . Privacy Policy . Get a fresh perspective on strategy.