Reports
Sub-Sections
 
- Why We Spend
- Consumer Risk
- Trust + Privacy
- Media's Influence
- Crime
- Educated Consumer
- Human Nature
- Politics
- Impact of Entertainment
- Simple Life
- Cultural Phenomenon
- Impact of Marketing
- Wealth Inequality
Consumer Segments
- General Audience
- Kids/Teens
- Latinos
- Black Americans
- Gay/Lesbian/Bi/Trans
- Opinion Leaders

Media's Influence (Media as Business >>)
- Valuing Creative is Valuing Human Existence
- How to Be An Authentic Marketer: Imbedding Text Ads Within Content

- Best Practices for Using Message Boards and Chatrooms For Your Marketing
- A New (Shorter) Perspective on Charismatic Brands and How They Influence Audiences
- It's Only Comic Books!
- Free High-Quality Newspapers Pose Significant Threat...
- Fear: Its Political Uses and Abuses
- Porting Your Number: Understanding the Porter
- 35% of General U.S. T.V. Viewing Pop. Is Prompted to Watch By WOM
- Politics: No Longer For Guys Too Ugly To Be Actors
- The Business of Public Relations
- Expecting Too Much From The Press - The Future of News Content Part 2
- In A Desperate Search For Influence, Avoid Bribing The Market
- Predicting the Unpredictable: ...Determining Consumer Reaction to...
- The Future of Media Planning and Media Marketing
- The Problems & Opportunities of Ignorance
- An Analysis of How Media Companies Influences Consumers
- An Analysis of How Content Became a Commodity
- An Analysis of Consumer Perception
- Media Bias
- Perception Changes Everything
- Emerging Media-Mania
- Internet vs All Media, Stats Galore!
- Teens/Alcohol, Site Clutter, At-Work Internet Users Stats
- How You Can Leverage The Internet With Your TV Ad
- More Stats Than You Can Shake a Stick At
- Internet 101: Understanding Consumers
- You're Not Reaching Consumers 7.2 billion Minutes per Month
- TV, Don't Be Scared of the Internet + PVRs
- Dayparting Trend Continues
- Understanding Consumer Behavior 101
- Talk, Don't Yell; Stats Below
- news media are considered gatekeepers

 

Why Consumers Spend
- Understanding Consumerism
- Examining the Irrationality of Paying Ever-Increasing Prices for Real Estate
- Eating Like Civilized People: What May Be in Store for the Home Improvement Industry
- Shopping (Online) But Nothing To Buy

- After 100 Years, a Behavioral Economic Chink in Insurance's Armor
- Putting the "Café" Back Into Internet Cafés: Addressing Why They Fail and How They Can Succeed
- Upselling to the Masses - Understanding Lifetime Value
- Betraying My Trust? Not Likely: the Behavioral Economics Behind Word of Mouth
- And Now, Consumer Reaction to Price Changes Is Predictable
- Of Three Brains, You Want to Sell to the "Reptile Brain"
- If Content is King and Access is Queen, What's a Combination of the Two?
- Prepaid Markets Expo 2004
- Pricing for Teens
- Following Small Capital Movements To Undermine Economic Law
- Warning: Reading This Is Hazardous To Your Party-Animal Life..
- Fear: Its Political Uses and Abuses
- Porting Your Number: Understanding the Porter
- Your Neurologist Moonlights as a Marketer
- HRO World 2003
- The Business of Public Relations
- In A Desperate Search For Influence, Avoid Bribing The Market
- What You Should Know About Strategic Price Discounting
- Do Awards Matter?
- Shoppintainment, Multi-Branding, Packaging as Media
- An Analysis of the Hospitality Industry
- Fees & Discounts for Uninformed Consumers
- Conditioning Consumers to Pay Higher Prices
- Consumers Abroad
- Is Safety Valuable?
- Customer Service Sucks!
- Paid Online Content - A Payer's Point of View
- Google's Brilliant Product
- Viral Chicken and Computers
- Relevancy and the Consumer
- Still Trying to Figure 'Em Out?
- The Art of Endorsing: The Rules Have Changed
- I Ain't Paying For Sh!t
- Is A Paid-For Internet Catching On?
- The 'Net's Not About Selling
- Results From Yahoo!'s Big 3-Day Sale
- "bargain sales, couponing, and price conscious consumers have killed..."
- "what makes that one friend you have send out... chain letter[s]"

 

Consumer Risk
- Understanding Consumerism
- Shopping (Online) But Nothing To Buy

- Your Neurologist Moonlights as a Marketer

- In A Desperate Search For Influence, Avoid Bribing The Market
- The Optimal Structure for Corporate Marketing Departments
- Predicting the Unpredictable: ...Determining Consumer Reaction to...
- Strategies on Reaching Opinion Leaders Revisited
- Invasive Media
- Want to Reach The Youthful Opinion Leader?
- Consumers Are Irrational

 

The Value of Trust + Privacy
- Betraying My Trust? Not Likely: the Behavioral Economics Behind Word of Mouth
- Expecting Too Much From The Press - The Future of News Content Part 2
- Defining Cool - How We Improperly Brand To Teens
- Consumers: Your Most Important Business Partner"
- Respect My Privacy!
- "Trustmark organizations like TRUSTe suck because..."
- Your Aud & Your $$$
- "a survey measured use and trust"
- TRUSTe and ePrivacy launched 'Trusted Sender'
- "still getting violated"
- "all you have to do is ask"

 

The Educated Consumer
- After 100 Years, a Behavioral Economic Chink in Insurance's Armor
- Betraying My Trust? Not Likely: the Behavioral Economics Behind Word of Mouth
- How the Event, 'A Rare and Exclusive [Conversation] with Henry Kravis of the Firm Kohlberg Kravis Roberts & Co.' Happened
- Us Vs. Them: An Abstract Discussion on Programming Consumers
- Us Vs. Them (part 2): Defining Leaders
- Us Vs. Them (part 3): The Irrational Middle Class
- Finding Grunts... Is Tough When They Know They Have A Choice
- Education is Bad for the Economy!
- A Case for Skipping Grad School
- Everyone Can Be An Entrepreneur, But Not Everyone Cares To Be
- And Now, Consumer Reaction to Price Changes Is Predictable
- Rutgers Model United Nations 2003
- Practicality vs. Requirements: What Should We Teach Our Kids
- Re-Evaluating Your Entry Level HR Strategies: State of Education
- Analysis of Toy Industry's Survival
- Teen Influences January 2002

 

Understand Human Nature
- Living in the Middle: The Dignity Gap
- So You Like Little Kids?
- Putting the "Café" Back Into Internet Cafés: Addressing Why They Fail and How They Can Succeed
- And Now, Consumer Reaction to Price Changes Is Predictable

- Of Three Brains, You Want to Sell to the "Reptile Brain
- How Fundamental Business Strategies are Being Usurped by Consumer...
- Porting Your Number: Understanding the Porter
- Consulting Summit 2003

 

Politics
- The Fed's New Line of Business
- A Superior Ideology Isn’t Debated
- Living in the Middle: The Dignity Gap
- Examining the Irrationality of Paying Ever-Increasing Prices for Real Estate
- An Inconvenient Fact: All Civilizations End. Is America Next? A Consultant's Perspective
- Of Naughty Politicians and Brain-dead Bosses
- Conspiracies and the Theorists Who Love Them
- Nobody Likes a Mob and Nobody Likes Complainers: On U.S. Immigrant's Loosing Battle On Policy
- Leaving Iraq
- Socialist or Social Worker - Reviewing C. Virginia Fields

- Political Impetus for Re-evaluating Value Creation Strategies
- Are Hispanics Disadvantaged or Culturally Impaired to Opportunities Today?
- The Token Spanish Guy - Reviewing Fernando Ferrer
- Fear: Its Political Uses and Abuses

 

Crime
- "Ban Police Brutality! Ban Racial Profiling! Forget the [N] Word!"
- Perverts Among Us
- N***** And Nature
- So You Like Little Kids?
- Don't Get Locked Up in Texas: Practical Alternatives to the Death Penalty

 

The Behavioral Economic Impact of Marketing
- The Chief Marketing Officer's Guidelines for Building a Tactically-Driven Marketing Organization
- How to Be An Authentic Marketer: Imbedding Text Ads Within Content

- Shopping (Online) But Nothing To Buy
- Best Practices for Using Message Boards and Chatrooms For Your Marketing
- Betraying My Trust? Not Likely: the Behavioral Economics Behind Word of Mouth
- Upselling to the Masses - Understanding Lifetime Value
- A New (Shorter) Perspective on Charismatic Brands and How They Influence Audiences
- Responsible for a Million-Dollar Budget Today, Gone Tomorrow - Literally: Rotating Roles at Media & Marketing Firms
- Institute for International Research's Business of Branding Forum
- The Gaping Whole in Your Internal Communications
- The Effects of a Sustained Promotions vs. Short, Focused Promotions
- Move Over Gen XY, Here Comes Generation "Control Z"
- Does Event Marketing Work?
- IAA Luncheon Feat. Peter Weedfald, 'The Perfect Information Economy'

- Guerrilla Marketing Goes Mainstream
- How to Spend a Hundred Million Dollars Reaching Consumers...
- The Business of Public Relations
- The Optimal Structure for Corporate Marketing Departments
- Proposal on Determining Consumer Reaction to Your Marketing
- The Incentive Show 2003
- Bad Marketing Slows Beverage Industry, Focus On Consumer Will Help
- NYU STERN Lecture Series: John Steele Gordon
- The Art of Endorsing: The Rules Have Changed

 

The Behavioral Economic Impact of Entertainment
- The Working Theory of Content
- Valuing Creative is Valuing Human Existence
- How to Be An Authentic Marketer: Imbedding Text Ads Within Content

- Shopping (Online) But Nothing To Buy
- Futbol? Oh, You Mean Soccer? Why Americans Don't Care For the Beautiful Game and What This Means Politically

- It's Only Comic Books!
- Us Vs. Them (part 2): Defining Leaders

- Us Vs. Them: An Abstract Discussion on Programming Consumers
- Everyone's a Punk Rocker
- Warning: Reading This Is Hazardous To Your Party-Animal Lifestyle
- "Passion of the Christ"
- "Janet's Boob"
- Opinion Report: Teen Obesity is Exaggerated; 67% of Teens 13-17...
- Grasso: The Day After
- Entertainment 'Is Core To The Growth of Human Beings Emotionally, But It's Not Food, Clothing, or Shelter'
- Politics: No Longer For Guys Too Ugly To Be Actors
- My Day In A Mob: Blackout 2003
- Bush Defining Marriage Is Inappropriate
- Defining Cool - How We Improperly Brand To Teens
- "The Matrix: Reloaded" - Another Cultural Shift
- Getting REAL With HipHop

 

The Simple Life
- "you can give away gold bars from your site, but if the experience was bad..."
- "every so often there's a glaring example"
- "University of Arkansas researchers discover new consumer segment"
- Relevancy and the Consumer
- Do's & Don'ts of branding: Priceline vs. Cap Gemini
- Fashion, An Analysis
- The Art & Science of Experiences
- The Simplification of Culture
- An Analysis of Abercrombie + Fitch
- Sneaker Companies Are Missing a Major Opportunity
- Is There Really A Need For Ethnically Focused Agencies?
- How to Spend a Hundred Million Dollars Reaching Consumers...
- Porting Your Number: Understanding the Porter
- Cooking Less

 

Cultural Phenomena
- N***** And Nature
- Shopping (Online) But Nothing To Buy
- Betraying My Trust? Not Likely: the Behavioral Economics Behind Word of Mouth
- So You Like Little Kids?
- Revisiting Astrology, the First Social Science

- A New (Shorter) Perspective on Charismatic Brands and How They Influence Audiences
- It's Only Comic Books!
- Non-Profits Must Stay Small, Relevant, and Connected
- Move Over Gen XY, Here Comes Generation "Control Z"
- My Day In A Mob: Blackout 2003

- Defining Cool - How We Improperly Brand To Teens
- Caution vs. Commerce, How SARS Influence States

- AMA Author Series: "Buzz" Featuring Marian Salzman
- What Should We Teach Our Kids
- We Clap, Yawn & Follow Fads Because We Sync
- The Problems & Opportunities of Ignorance
- 16 New Consumer Facts and What They Mean
- Confused About Customers?
- "most people don't seem to use emailing as a marketing tool correctly"

 

Wealth Inequality
- Living in the Middle: The Dignity Gap
- Cloudy Job Prospects: Why Entrepreneurship and Not Leadership Is Critical in Transitioning Economies
- Us Vs. Them: An Abstract Discussion on Programming Consumers
- Us Vs. Them (part 2): Defining Leaders
- Us Vs. Them (part 3): The Irrational Middle Class

 

General Audience
- "why are whites and blacks considered different segments to target?"
- Set Your Own Goals
- Martha Leaves K-Mart?! Understanding Cult Audiences
- A Letter To the Upfront-ers: Strategic Recommendations...
- Is There Really A Need For Ethnically Focused Agencies?
- The Business of Magazine Publishing
- Of Three Brains, You Want to Sell to the "Reptile Brain

 

Kids/Teens
- We really try to connect emotionally with the kids"
- "Whatsamatter With Kids Today!"
- "The Art of Endorsing: The Rules Have Changed"
- "34% of teens said that marijuana is the easiest drug for them to buy"
- "Set Your Own Goals"
- "Teens/Alcohol, Site Clutter, At-Work Internet Users Stats"
- "Perception Changes Everything"
- "The Problem With Teen Marketing"
- "The Kids of the Internet"
- "Defining Cool - How We Improperly Brand To Teens"
- "Rutgers Model United Nations 2003"
- "Porting Your Number: Understanding the Porter"
- Peter Pan Was Right

 

Latinos
- al berrios & co.'s 1st Annual Entrepreneur Survey: Making Behavioral Economic Sense of Entrepreneur Classes, Levels, and Needs
- "Ban Police Brutality! Ban Racial Profiling! Forget the [N] Word!"
- N***** And Nature
- Nobody Likes a Mob and Nobody Likes Complainers: On U.S. Immigrant's Loosing Battle On Policy
- Competing in an Online World With No Barriers To Entry
- Are Hispanics Disadvantaged or Culturally Impaired to Opportunities Today?
- The Token Spanish Guy - Reviewing Fernando Ferrer
- Event: Is There Really A Need For Ethnically Focused Agencies?
- Conference Coverage: Predictions on the State of Media
- What if Hispanic Radio & TV Were Considered the Same Thing?
- Niche Saves Money
- Set Your Own Goals
- Spanish-centric or Spanish language?
- The Online Landscape is More Closely Mirroring the Offline Reality
- Remember Why Cable Started? The Internet's Next
- "Are latino newspapers the best non-broadcasted buys for... advertisers?"
- "there are definitely more Spanish-language websites out there"
- "...valuing media outlets that attract african americans"
- "that Latinos enjoy a certain amount of reliability"

 

Black Americans
- Living in the Middle: The Dignity Gap
- "Ban Police Brutality! Ban Racial Profiling! Forget the [N] Word!"
- N***** And Nature
- "Event: Is There Really A Need For Ethnically Focused Agencies?"
- "Black History Month & Pepsi"
- "Fax, Lists, and Video Tape"
- "Extending Brands Too Far?"
- "MLK JR. day. what does it mean to me?"
- "...valuing media outlets that attract african americans"

 

Gay/Lesbian/Bi/Trans
- "reaching the [GLBT] audience online yields...results"
- "Persons identifying themselves as gay just happen to respond better to..."
- "...why even bother segmenting?"
- "TV Show Previews?"

 

Opinion Leaders
- How to Be An Authentic Marketer: Imbedding Text Ads Within Content

- Strategies on Reaching Opinion Leaders Revisited

- Want to Reach The Youthful Opinion Leader?

 

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